Since we first opened Credence Innovations’ doors, we have experienced significant growth. Expanding a business to new markets is both an exciting and challenging opportunity. Fortunately, a few key guidelines can help to ensure that growing a company leads to more success.
Of course, as with any other initiative, an expansion should be guided by a well-thought-out plan. In many cases, it is best to write out a formal strategy. Describe your target market and how the expansion will allow you to increase your sales. Use as much data as possible to back up and validate your assumptions. Also, address how your current marketing and operations will be affected.
Hiring people for a new location is like hiring your initial team. In other words, be very selective and try to bring the best on board. Your expansion team will greatly affect your business’ brand in the new market. When we are hiring people for Credence Innovations, we focus a lot on attitude. Remember that a great team member is more than just a skilled person.
Your current customers can be major resources when expanding. They can offer you insight into what attracted them to your business initially and why they select your brand over others. You may discover that you have some customers already in the new market who can serve as brand evangelists.